Over half a million people in the UK have visible facial differences, and they often face horrific online abuse because of the way they look. At Halloween, MUAs and party-goers turn scars and facial differences into ‘scary looks’, reinforcing the stigma without thinking about their impact. 

In a campaign for Changing Faces & Face Equality we created a tutorial of our own, using trending Halloween hashtags we tricked the algorithm into reaching the same audience. Only ours revealed the real impact these ‘looks’ can have on people living with a visible difference.