Vaginismus can make everything from using a tampon to having sex painful or even impossible. No one talks about it, which can make sufferers feel isolated, rejected, and exhausted - they may not even know it’s a condition, and it can be difficult to get a diagnosis because so much goes unspoken.

It was vital we got people talking. So while everyone else was talking about having sex on Valentine’s Day, we partnered with HANX to hijack the conversation for those who can’t. ‘Let’s Open Up’ reclaimed the language of intimacy to get people opening up about vaginismus instead.